XSET, the world’s fastest growing and most diverse esports and gaming lifestyle brand, and Drai’s, the world’s biggest hip hop club, announced they have entered into a first-of-its-kind partnership that intersects hip hop and gaming into the Las Vegas club scene.
The first club “Residency” in history for a gaming team.
The partnership will see XSET integrating gaming into both Drai’s Beachclub and Nightclub venues. The sprawling 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai’s lush VIP sections, while listening to the hottest new music, or with the backdrop of one of Drai’s resident performers like XSET’s own Swae Lee and Slim Jxmmi of Rae Sremmurd live on stage.
“It’s an honor to partner with an incredible brand like Drai’s,” said XSET Chief Business Development Officer Clinton Sparks. “They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.”
“We couldn’t be more excited to collaborate with XSET, which is quickly emerging as a leader in the esports and gaming space, to bring unprecedented activations to Drai’s,” said Dustin Drai, Vice President of Marketing and Entertainment for Drai’s Las Vegas. “This partnership is a colossal step in furthering the evolution of the gaming and nightlife communities, and we look forward to creating unmatched experiences with XSET.”
Wil Eddins, Chief Merchandising and Licensing Officer at XSET who first connected with Drai’s added, “This is just one in many game changing activations we have planned that will disrupt what it means to be a gaming org. From fashion to music to nightlife, XSET will always be vanguard.”
XSET CEO Greg Selkoe summed it up by saying “Drai’s is a world leading nightlife brand and XSET is a world leading gaming brand – two wildly creative groups joining forces only makes sense.”
Details of the partnership include:
XSET decorated and themed gaming cabanas, with gaming consoles, screens and state-of-the-art sound systems
XSET VIP cabanas with an immersive gaming look and feel including gaming consoles and large LED screens, as well as the opportunity to hang with XSET talent
Gaming tournaments inside the Drai’s venue often hosted by XSET talent and artists
Drai’s x XSET limited edition merchandise and accessory collaborations sold on premises and online
XSET, their friends, and select artist parties inside Drai’s
Fan fly-always and VIP entrance for XSET contest winners
Private gaming lounge for Drai’s talent to hang before and after shows
In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai’s resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as unwind and game with the XSET squad.
By combining hip-hop, gaming, and lifestyle, this pioneering partnership will cement Drai’s and XSET as leaders not only in Las Vegas, but in global nightlife and gaming trends. Together they will usher in the rapidly growing gaming and esports culture into a brand new vertical.
This first-of-its-kind experience is sure to attract excitement from gaming, music and nightlife fans around the globe – and is SET to change the game!
The Future is SET.
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