Just 24 hours after Heart Bingo announced Olly Murs as their new brand ambassador, Heart Bingo, previously owned by Gamesys and now Bet Victor, has announced that the revitalised new Heart Bingo will operate on the popular Pragmatic Play software.
Pragmatic Play is a leading content provider in the iGaming industry and the deal follows an agreement between Bet Victor and Pragmatic play for the bingo content earlier in the year.
The new Reels Room feature on the Pragmatic Play software has also gone live and is exclusively available to players at Heart Bingo for a limited time before it’s rolled out on the network in November.
Relaunch and Refresh
Pragmatic Play vice president of bingo Claire McDaid said of the partnership:
“Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering,”
“We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”
BetVictor director of e-gaming Turlough Lally added:
“Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”
Heart Bingo is one of the UK’s top bingo sites and the partnership between the well-known bingo brand and Pragmatic Play should cement itself as one of the UK’s favourite online bingo sites. As well as providing Live Casino and Bingo content, Pragmatic Play produces up to five new slots titles every month.
The post Heart Bingo to Relaunch With Pragmatic Play Software appeared first on BingoDaily.