Pragmatic Play Working on Heart Bingo Relaunch

By | September 24, 2021

pragmatic_play_is_chosen_software_provider_for_relaunch_of_heart_bingoPragmatic Play, one of the most popular live gaming, slot, and virtual sports suppliers, has announced that it plays a vital role in the relaunch of Heart Bingo, the widely popular bingo brand.

The relaunch will be done alongside a licensed operator, BetVictor. It revitalized the brand by introducing a wide range of exciting new features that have been developed by Pragmatic. Working together on Heart Bingo is a result of a fruitful partnership between the two companies, following the launch of the supplier’s bingo solution on BetVictor earlier this year.

Reels Room, the supplier’s new feature, will be exclusively available to Heart Bingo players for a limited time before it goes live across the network in November. Thanks to this, the bingo site will be reinforced and bring an exciting gaming experience to its loyal audience.

A Beloved UK Brand

Representatives from Pragmatic Play, which recently teamed up with Apuesta Total, say that Heart Bingo is one of the most recognized bingo brands in the United Kingdom and that they are very happy about working on it with BetVictor.

Claire McDaid, VP of Bingo at Pragmatic Play, said: “Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering. We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”

Officials from BetVictor, which recently gained CasinoEngine content, say that Pragmatic Play was an obvious choice to partner with and that they are excited about working with them on Heart Bingo.

Turlough Lally, Director of e-gaming at BetVictor, said: “Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”

More About the Brand

Pragmatic Play is a leading content provider to the iGaming industry. The company offers a multi-product portfolio of innovative, regulated and mobile-friendly slots, live casino, bingo, and more. Its main focus is to design games perfect for player experience on mobile and desktop. The company delivers immersive and exciting games. The reputation of this provider is built on reliability and a long track record of rapid delivery and the ability to tailor their products according to the needs of the operators.

Pragmatic Play is constantly evolving, signing deals with some of the biggest names in the iGaming industry. Some of their partners include PokerStars, Mr Green, Kindred, William Hill, LeoVegas, Casumo, bwin, Bethard, Bettson, and more.


“Pragmatic Play Is Chosen Software Provider For Relaunch Of Heart Bingo”,, September 24, 2021

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