Part of Aspire Global and one of the leading aggregators in the industry, Pariplay Ltd, has enriched its Fusion
platform by delivering ESA Gaming’s EasySwipe titles to its offering.
EasySwipe games are created to provide additional revenue opportunities to sportsbooks, enabling users to relish high-quality casino releases. They are also known for having super-fast performance, allowing gamblers to swipe in and out between the products and the games. It drives the level of engagement and enhances a level of retention. Some of the games that will go live via the Fusion platform are Roulette and Blackjack quick-fire versions as well as hit releases Goal Mine and Fruit Staxx. It will be followed by the inclusion of additional games for players.
The Fusion platform is approved in 16 regulated markets and offers thousands of games from the leading industry brands and developers. It is also known for back-office conversion and retention solutions that increase player value.
Commenting on the new milestone, Business Development Director at Pariplay, Jose’ Micallef, said:
“ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe products can help operators introduce its customers to new verticals and drive engagement.
“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”
On the other hand, Business Development Manager at ESA Gaming, Maria Luisa Malfasi, says that her company is thrilled to add the EasySwipe products to Pariplay’s platform which enables the company to welcome a new audience across new regions. According to Malfasi’s words, the brand’s content “sits in an exciting space between verticals” which enables the company to offer the games as a cross-sell solution between the sportsbook and online gaming together with great entertainment.
More Info on the Brand
Pariplay is a cutting-edge aggregator and content supplier, founded in 2010. The brand offers world-class products such as the Fusion aggregation platform and the Ignite studio development program. Its Fusion platform offers 1000+ games from the most established providers and excellent back-office tools.
Pariplay has its game development studio with more than 120 games and appealing slots. It belongs to the Aspire Global Group, with offices across several countries – Malta, Israel, Bulgaria, Gibraltar, and India. The brand is licensed by the most reputable bodies such as Gibraltar Gambling Commission, the MGA, the UKGC, the Romanian National Gambling Office, and the New Jersey DGE.
Source:
“Pariplay adds innovative content from ESA Gaming to Fusion platform”, pariplayltd.com, July 22, 2021.
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