What the Betsson/Inter Milan case reveals about cross-border gambling branding when two restrictive regimes collide

By David Nilsen, Editor-in-Chief, Kongebonus European football rarely stays confined within national borders. Teams compete internationally, brands operate globally and sponsorship deals are designed for audiences far beyond a single market. Yet gambling regulation remains firmly national. When these two realities meet, tensions are almost inevitable. That tension was visible during the UEFA Champions League […]
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